Salaams Lovelies! We are 2 muslim women and mothers from the GTA Area - each have our own existing unique businesses that served the same niche market. As friends first, we realized there was a demand for our products in the East end of the General Toronto Area (GTA). So we made a plan to open a temporary Pop-Up Shop for 6 months to a year! Alhamdulillah we’ve met many Creatives and Entrepreneurs along the way - almost 5 years later our “Pop-Up” has turned into an Islamic Lifestyle Shop, showcasing a Muslim Collective that not only represents our own brands but other local small businesses as well! We are all better and stronger together! The Date Palm's branding is cohesive with our own companies and products; bright, cheerful and modern. We hope you love it as much as we do! 

   Sahena & Aneesa

The Date Palm Co-Founders

Meet Aneesa

EASTERN TOYBOX began as one mother’s effort to seek out quality and meaningful educational Islamic books and toys for her children. This journey started in 2011 and led to meeting, showcasing and collaborating with some great creative minds from around the world along the way!

ETB founder Aneesa Bozai, first and foremost is a devoted mother of two, step-mom of 5 and wife. She is an advocate and discerning businesswoman, with the motivation to show case and promote social enterprise. Inspired by her time as a Montessori teacher, she began to educate herself about the many products she had the option to use in the care of her students and her own children. Organic and natural products seemed to adhere to a higher standard of quality and help to promote developmental health. So at ETB you will find a variety of products that are either fairtrade, handmade and/ or ecofriendly.

Meet Sahena

Sahena Contractor Kagdi is the founder of Hijabimama a modest clothing and hijab company. Born and raised in Leicester UK, now living in Toronto Canada. She is the wife and mother of 3, Aizah, Zarrah and Muhammed Zayn. Hijabimama was established in fall of 2012 about the same time she started to wear hijab. It was the perfect way to work from home and raise the kids and still have a creative outlet. You will always find a cup of indian chai close by if Sahena is around!